Art Direction: Michael Mason
CGI/Animation: SIX N' FIVE & GIANT VOID
Plume is the world's first cloud-based, 'adaptive wifi' service. The service utilizes pods throughout your home that ensure complete coverage, while organizing and prioritizing your WiFi needs.
This approach to visual storytelling starts with objects & devices floating in a state of disorder to demonstrate the current state of WiFi. Once Plume's pods are introduced, they act as orchestrators—Organizing devices into 'orbits', to communicate use-case scenarios in a way that speaks to the smart & adaptive service.