Client: Lyft
Art Direction, Design, Animation: Joel Berroteran 
Additional Design: Gustavo Baltazar

A quick and simple project for Lyfts’ logo re-brand. The creative requirements were to have fun! With this concept, I wanted to convey the experience of the daily Lyft commute. Whether it be traveling to the Airport, vacationing, or commuting to work, each experience is unique to both drivers and passengers.