Joel Berroteran | Design + Animation
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FORM & FICTION

Client: Form & Fiction
Creative Director: John Stewart
Role: Art Direction, Design, and Animation
Music track by Chrome Sparks (Still Sleeping ft. Steffaloo)

I was given the opportunity to create a couple of logo animations for Form&Fiction brand re-launch. Their focus was the Ampersand they use for their logo and wanted to identify their company and neighborhood as a whole. I designed a small cityscape that surrounds the ampersand, mixed with big business buildings, victorian homes, trolley cable car, Transamerica Pyramid, Coit Tower, and of course fog clouds to convey the San Francisco neighborhood.